Philosophy of Just 2 Choices:

Welcome! Just 2 Choices has its roots in both aviation and art—two of Rico’s favorite subjects as a kid. Fast-forward in life, as a pilot first for the US Air Force and now for a US major airline, Rico has applied aviation’s step-by-step processes, analytical skills and logic, as well as applied art’s visual layouts to the Just 2 Choices materials, to make learning key information faster so people can say “I get it!” and quickly and immediately apply it to improving the quality of their lives—beginning right here, right now—with their very next choice! Prior to writing Just 2 Choices, Rico has used his aviation and art background to write and publish three “visual guidebooks” for young people on positive choice and goal setting (elementary school, middle school, and high school).

As Rico sees it, every moment as a “Just 2 Choices Moment”—a new opportunity to make a new and better choice in life—to turn ORDINARY everyday choices into EXTRAORDINARY choices everyday to live an extraordinary life…choice by choice by choice! It’s a Choice Revolution! Thank you for checking out Just 2 Choices!

Enjoying both art and aviation, originally Rico Racosky planned to attend college to study commercial art, but made a last-minute switch to aviation. While still pursuing flying, he continued his interest in the graphic arts by writing, designing, and publishing three fully illustrated, visual guidebooks for youth on setting and achieving goals: Go Vertical! Life Has No Ceiling; dreams + action = Reality®; and d+a=R™ (see “4 kids” tab). In addition,Rico’s spent more than 20 years speaking in schools and youth programs around the USA, sharing the dreams + action = Reality philosophy that “Not one of us knows what great things we can achieve until we take positive action to find out for ourselves.” Growing up in Johnstown, PA, Rico received his undergraduate degree (Bachelor of Science) from the United States Air Force Academy and graduate degree (Masters of Science in Management) from the University of Southern California.

Rico’s professional pilot experiences span a variety of aircraft—from fighters (F-16 and A-7) to transports (C-141 and Boeing 737) to sea planes, gliders, and light airplanes. Formerly a pilot and flight instructor for the US Air Force, Rico is currently flying the Boeing 737 as a Captain for Southwest Airlines. In addition, his aviation experience includes working as a supervisor of aircraft maintenance.

“Not one of us knows what great things we can achieve until we make positive choices to find out for our lives!” Rico Racosky


Keep in mind that individual results will vary due to personal capacity, experience, expertise, eye for decorating, time, project budget and level of dedicated effort, since these factors vary from individual to individual. We are committed to offering you the very best tools possible to allow you to achieve the desired results.