About Rico Racosky
We Don’t Need More Information. . . We Need More Clarity.
Just2Choices® was built to help people stop circling the same question, see the real choice in front of them, and move forward with conviction.
Meet Rico Racosky
Rico Racosky’s work blends the aviation discipline of piloting commercial airliners and F16 fighters — with a crystal clear understanding of the “power of choice” — using the first-of-its-kind Just2Choices® visual framework. This framework helps people literally SEE how stop spinning in overwhelm and overthinking, and experience clarity and confidence to leap ahead.
As a pilot, he brings years of experience of knowing how to cut through the noise in complex situations — and simplify the immediate tasks to bring about successful results. That same mindset now informs his speaking, coaching and media work, giving audiences a very practical way to move through challenging situations with inspired confidence — at the “Speed of Choice”.
Where Just2Choices® comes from
Aviation
The Just2Choices® visual framework is based on the need for simplicity, speed and clarity in decision-making — just like the need for visual flight instruments for the success of every flight.
Leadership
Executives, teams, and entrepreneurs often have plenty of information. What’s missing is a crystal-clear process that “points” them in the direction of the best outcomes — every time.
Real-World Action
The Just2Choices® visual framework is useful immediately. Once you SEE it — you won’t be able to “unsee” it — after that, you will SEE it show up in nearly every decision you make.
Shared with audiences around the world
Rico’s work has reached people through books, keynote stages, radio conversations, podcasts, and media appearances. The appeal is simple: the message is visual — so you “get it” 60,000 times faster than words — practical usable the instant you see it.
- More than 100 podcast and media appearances.
- A framework that translates equally well to personal growth risk management and organizational leadership.
- A message designed to reduce mental overload and improve outcomes.
“Understanding the power within each and every choice we make — is the ‘New Frontier’ for success and opportunity—in both business and personal growth.”
Rico Racosky
Founder of The Choice Industry